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CompletedReal estate developerCold · OnlineSession ID · pv-sessi
Session report

Strong discovery call. Anna earned trust fast by leading with site-access pain, uncovered the Monday pour deadline, and stayed calm on budget — next step is closing a same-week coverage review with the site superintendent instead of accepting "send me something."

+0.3 vs. last session
Trainee
anna.kalnina@northwind-digital.example
Session
Aug 29, 2026
09:00 AM · 9m 0s
Messages
14
7 rep · 7 AI buyer
Performance evaluation

How the call scored

6 rubrics · weighted
Overall 4.2 / 5

Opening & rapport

4.6 / 5
  • StrengthLed with a concrete compliance hook (sub denied entry) instead of a generic product pitch — matched the buyer's urgency.

Discovery questions

4.4 / 5
  • StrengthOpen questions on certificate turnaround and who controls site access surfaced the real decision chain (superintendent + Monday pour).
  • StrengthQuantified downtime cost with a range the buyer could react to, then paused — she filled in her own number.

Active listening

4.3 / 5
  • StrengthMirrored Ilze's language (certificates, superintendent, pour) instead of forcing product jargon.

Objection handling

3.8 / 5
  • StrengthAcknowledged the over-budget objection without arguing price first — reframed to idle-day cost vs monthly cover.
  • GapWhen asked for the monthly figure, answered with a vague band and deferred numbers — this was the moment for a one-line ROI: one idle day ≈ one month of cover.

Domain & value framing

4.0 / 5
  • StrengthSpoke fluently about COIs, site access, and same-week certificate timing — credibility on a construction call.

Closing & next steps

3.6 / 5
  • GapAccepted "send me something" without booking a coverage review — deals with Monday deadlines die in inboxes.
Speech delivery
Beta

How you sounded

Benchmarked vs. top sales performers
Pace
148WPM
Talk-to-listen
47%
Question rate
0.6/min
Open questions
80%
Longest monologue
42s
Response time
1.1s
Filler wordsApproximate
1.1/100 words
Most frequent: actually ×2, you know ×1, like ×1
Buyer sentiment
Improving
-0.3 → 0.1
Coaching recommendations

What to do next

Specific, scoped actions you can take on the next call.

5 recommendations

Keep doing

Strengths
  • Opening on the buyer's operational pain (site access / expired certificates) before naming the product.
  • Letting silence work after a quantifying question so the buyer states their own cost of delay.
2 strengths logged

Start doing

Opportunities
  • When price comes up, answer with one concrete comparison: idle-day cost vs monthly cover, then confirm the figure.
  • Treat "send me a brochure" as a stall — propose a 20-minute coverage review this week with the superintendent on the invite.
2 to practice

Stop doing

Risks
  • Softening the close with "I'll send materials and we can go from there" when a hard deadline is already on the table.
1 flagged pattern
Recommended

Curated resources

Selected by the coach based on this session's gaps.

  • Playbook: converting certificate-delay pain into a same-week coverage review.
  • Recording library: cold calls that book a superintendent joint review before hanging up.